State Legislators Want to Know Now the Issue Your Technology Solves for Inclusion in 2014 Legislation

As the executive of a digital learning company, cracking the code of how to substantially grow your revenue may keep you awake at night. You and your investors will be excited to know your 2014 funding stands to be solved after a major announcement made on July 4th in Washington, D.C.

The Digital Learning Alliance, a nonprofit committed to doubling the amount of money spent by state legislatures on digital learning over the next 3 years, was formally launched on Independence Day. We urgently need to know the issue your digital learning technology solves so it can be matched to an issue for 2014 legislation (more in a moment).

For the last year, key leaders from McGraw-Hill, Pearson, Follett and other companies have helped formulate the pre-launch planning and development of DLA.

Buzz Waterhouse, the CEO of McGraw-Hill Education, says this:

“Legislators are the people who will make things happen. They have the purse strings; they have the ability to pass laws and can cause change. DLA can help impact legislation and get the message to government leaders. DLA is really good for digital learning technology companies.” 

This enthusiastic support comes from DLA’s unique business model to achieve the goals of improving student outcomes, and to significantly grow the U.S. economy. DLA has developed a new economic data model that justifies state digital adoption by tying it to increasing individual state economic growth.  As envisioned by our founding members, this can have a substantial impact on the legislative funding for leading edge solutions, and improve the financial future of our members.

Click to enlarge. 

    These industry leaders believe DLA can overcome the massive shortage of funding for technology in education, as described by the Gartner Group. DLA’s long-term goal will be to increase 2010 education spending from 1.6% to 6.0% by 2020, the levels of professional services, healthcare, and knowledge intensive industries.  This could approach $35 billion in K-12 alone. And this doesn’t include DLA’s goals of increasing expenditures for post-secondary and workforce education markets.

Why Industry Leaders are Supporting DLA


1.    We understand their business development challenges.  DLA is not an educational “think tank.”  The DLA leadership team members have, themselves, been successful executives in digital learning companies, who recognize the difficulties CEOs face when trying to maintain traction in a difficult market environment, including: 


  • Insufficient funding for digital learning at all levels: federal, state, and education institutions
  • Market penetration and competitive challenges
  • Revenue, profitability, and exit issues
  • Bleak industry forecast and market conditions



Click to enlarge

Get Started with 3 Action Items

  1. Learn more about the Digital Learning Alliance here.
  2. Review the Educational Issues Addressed by Digital Technologies chart and choose the issue your technology solves. If your technology solves an issue not on this list, let me know immediately. We’re open to your recommendations.
  3. Call me at 801-243-9028, or email me at to discuss your involvement in 2014 legislation.  


Chase Winder
Managing Director
Digital Learning Alliance

P.S.     When your digital learning technology is introduced in just one state, that alone could be the game-changer you’ve sought for your company’s fortunes.