State Legislators Want to Know Now the Issue Your Technology Solves for Inclusion in 2014 Legislation

As the executive of a digital learning company, cracking the code of how to substantially grow your revenue may keep you awake at night. You and your investors will be excited to know your 2014 funding stands to be solved after a major announcement made on July 4th in Washington, D.C.

The Digital Learning Alliance, a nonprofit committed to doubling the amount of money spent by state legislatures on digital learning over the next 3 years, was formally launched on Independence Day. We urgently need to know the issue your digital learning technology solves so it can be matched to an issue for 2014 legislation (more in a moment).

For the last year, key leaders from McGraw-Hill, Pearson, Follett and other companies have helped formulate the pre-launch planning and development of DLA.

Buzz Waterhouse, the CEO of McGraw-Hill Education, says this:

“Legislators are the people who will make things happen. They have the purse strings; they have the ability to pass laws and can cause change. DLA can help impact legislation and get the message to government leaders. DLA is really good for digital learning technology companies.” 

This enthusiastic support comes from DLA’s unique business model to achieve the goals of improving student outcomes, and to significantly grow the U.S. economy. DLA has developed a new economic data model that justifies state digital adoption by tying it to increasing individual state economic growth.  As envisioned by our founding members, this can have a substantial impact on the legislative funding for leading edge solutions, and improve the financial future of our members.

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    These industry leaders believe DLA can overcome the massive shortage of funding for technology in education, as described by the Gartner Group. DLA’s long-term goal will be to increase 2010 education spending from 1.6% to 6.0% by 2020, the levels of professional services, healthcare, and knowledge intensive industries.  This could approach $35 billion in K-12 alone. And this doesn’t include DLA’s goals of increasing expenditures for post-secondary and workforce education markets.

Why Industry Leaders are Supporting DLA

1.    We understand their business development challenges.  DLA is not an educational “think tank.”  The DLA leadership team members have, themselves, been successful executives in digital learning companies, who recognize the difficulties CEOs face when trying to maintain traction in a difficult market environment, including: 

  • Insufficient funding for digital learning at all levels: federal, state, and education institutions
  • Market penetration and competitive challenges
  • Revenue, profitability, and exit issues
  • Bleak industry forecast and market conditions

Legislative Recommendation from Utah Senator Howard Stephenson:

“DLA is invaluable in assisting state legislators to provide America's teachers and students digital learning tools which dramatically improve learning outcomes.  Rather than waiting for 15,000 school boards to gradually adopt these tools, DLA mentors state legislators in exercising their constitutional prerogative to provide the most effective education system possible, thus improving each state's economy and ROI.  DLA is essential to this success.”

Sen. Stephenson is the Co-Chairman of the Education Technology Subcommittee and a member of the Education Task Force for the American Legislative Exchange Council (ALEC).
He is also an Education Data Fellow for the National Conference of State Legislatures (NCSL).

2.    We are the experts in statewide digital deployment initiatives. The path to doubling revenue opportunities of our members is through increasing funding from state legislators. The DLA team has a more-than-80% success rate on state-funded deployments, totaling an estimated $500 million for digital learning technology companies. We are using this proven model to impact 2014 revenues of our members.

3.    “It’s the economy, stupid!” DLA’s focus on economic growth is the reason why our message resonates with virtually all legislators we meet. We shift legislator’s views of digital learning from an expense to an investment.  DLA’s business model offers legislators the comprehensive “road map” to solve their most critical issue: their state’s economic future.  DLA uses individual state economic development data and modeling to justify a significant digital learning investment.  This is a game-changer.

4.    This is what legislators want. And we’ve done it before. DLA leaders were the original founders of the Utah Partnership for Education and Economic Development. This organization is often credited for setting the foundation for Utah’s top rankings over the past 20 years in economic, business, and digital learning. Legislators tell us they want DLA to transfer this proven model to their state first. This scarcity model drives immediate traction for economic-driven digital learning.

5.    “It’s revenue, revenue, revenue!” That’s the reason industry leaders like McGraw-Hill, Pearson and Follett support DLA. We are results-oriented. How? We ...

  • “Grow the Pie” - we will increase the percentage of legislation funding passed. Our 2014 goal is to get 100 legislative-funded RFPs out to our member companies.
  • “Get a Bigger Piece of the Pie” - DLA increases the opportunities of our members and odds of their success. Starting in the next legislative session, we will track, monitor, and notify DLA members of every education technology bill and RFP opportunity nationwide.
  • Increase national visibility of our members
  • Develop and implement an integrated solution model that fosters collaboration among DLA members

By now you understand why the industry leaders have already become members of DLA. You, too, can participate in this exciting opportunity to increase your revenue, help students, educate workers seeking to improve their skills, and grow the U.S. economy.

Only five months remain before 2014 legislative sessions begin, and DLA is identifying priority legislative issues for next year. Legislators are waiting for DLA’s list of prioritized issues that will be influenced by our members. To ensure that your product is matched to an issue for 2014 legislation, your response is needed within 30 days.

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Get Started with 3 Action Items

  1. Learn more about the Digital Learning Alliance here.
  2. Review the Educational Issues Addressed by Digital Technologies chart and choose the issue your technology solves. If your technology solves an issue not on this list, let me know immediately. We’re open to your recommendations.
  3. Call me at 801-243-9028, or email me at to discuss your involvement in 2014 legislation.  


Chase Winder
Managing Director
Digital Learning Alliance

P.S.     When your digital learning technology is introduced in just one state, that alone could be the game-changer you’ve sought for your company’s fortunes.